A manufacturers agent looks after the sale of products or services on behalf of another company. The manufacturers agent sends all orders to their client who can then fulfil the orders and take payment. A commission fee is then payable to the manufacturers agent for providing the service and generating the sales leads. This is a very convenient partnership for all concerned. The company selling the products or services gets all the benefits of an experienced salesman but without all of the associated costs.
The experience of a manufacturers agent means that results are usually guaranteed and in addition to attracting sales, an agent can also give advice and assistance to a company looking to make their mark in their chosen industry and geography.
There are many benefits of hiring a manufacturers agent. They always have excellent knowledge of their chosen markets and keep a watchful eye on market trends and aspects of sales techniques that will bring in more business. That might mean tapping into new emerging markets or giving advice on how to present or package products for improved sales.
manufacturers agents usually work with a number of clients and tailor their services to suit the marketing and sales needs of each individual principal. It is a very beneficial and cost effective way of managing sales and eliminates the cost of hiring a in-house sales and marketing function.